Story | How I got here
Engineering, craft, then building things of my own.
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2011
It started with a camera
Photography was where it began. Near the end of my Mining Engineering degree, it led me to Photoshop, then Illustrator, and then to designing websites. I graduated in 2011 and kept going with design.
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2013 – 2018
From intern to professional
At Nilmoon, an online store, I designed websites as an intern. Then Innotech, a product design company building websites and apps: that is where my professional career really began, with three years as a UI designer.
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2018 – 2023
Wallex, from day one
I joined as the founding product and brand designer: logo, brand and the first version. For two years I was the only designer, and I built the design system. As Senior Product Designer I later rebuilt onboarding and the purchase flow, redesigned and automated support, and cut KYC from two days to five minutes. Read the KYC case study →
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2023 – now
My own studio
I founded MonooFrame. 7+ products, with engagements up to 14 months, in logistics, crypto, steel e-commerce, AI journalism, AI security and banking credit. One of them, Geonosys, an AI-security product, went on to raise $2M in funding.
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2026
Co-founding Joiniee
Joiniee began with one question: why do people do an activity alone, when others could find you and join you? It is now an iOS social sports app, live on the App Store. Discovering Claude AI changed what I can do: I can now take a product from a user’s problem to the finished app on my own, and ship it with my team.
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Next
Deepening the theory
I want to study the theory behind design at university, and then keep growing inside an international company.
